Yes, fellow makeup addicts, Illamasqua, the edgy cosmetics house which sponsors your ‘alter ego’, has rolled out a collection that is truly spectacular for Spring/Summer 2012.
Following on the heels of the equally-stunning Theatre of the Nameless Autumn/Winter 2011 collection, the Spring/Summer 2012 Human Fundamentalism collection is scheduled to launch at Illamasqua.com on 15 March 2012 and on Sephora.com on 20 March 2012. Would you like to know more? Of course you do…and Illamasqua is happy to oblige with an explanation of concept of this collection:
Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiraling from rich metallic to pale matt shades. This is nonconformity at its most fundamental. At its unpredictable best. — Illamasqua
This extensive collection is a stunning mix of bolds and neutral colors to use in whatever combination suits you. My eye is totally drawn to the neutral 4-color eye shadow palette and the teal and yellow eye shadow singles. The nail polishes look nice and definitely look dupeable but what isn’t dupeable is Illamasqua’s amazing nail polish formula. I’ll definitely be hauling the polishes as soon as I get the eye shadows.
Just so you know, the teal lipstick is an EU (European Union) only product. That means it can only be sold in the EU. No they cannot ship it to you if you live outside the EU. Yes, I have asked Illamasqua.
A few bloggers were lucky enough to get a first look at the items from this collection. Check out the swag photos here, here, and especially here.
Illamasqua is one of my favorite cosmetic brands due to their attitude, diversity of colors and textures, and the artistry of their collections and photography. In my opinion this is their best campaign to date and another quote about this collection sums it all up for me:
Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability. We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.
And with that, enjoy the promo photo picspam and let your ‘alter ego’ set up her shopping list from this collection.