Anyone who has ever had to deal with oily skin in the heat and humidity of Florida knows how invaluable powder foundation is to keeping your complexion fresh. My grandmother (whom I inherited my crazy oily skin and who had no wrinkles even at age 60) always had her handy powder compact within reach. So when I returned recently to Florida for a family vacation at Disney World, I knew I couldn’t arrive there without any. Last year I used Bare Escentuals mineral powder and while it was okay, it was messy and caused all kinds of packing problems I didn’t want a repeat of this time. And as I’d been meaning to try the color diverse and dermatologist developed Canadian beauty brand CoverFx for quite awhile, I decided to take the plunge.

CoverFx SPF10 pressed powder foundation contains .42 ounces (12 grams) of product and comes in a very sleek lightweight plastic/aluminum compact complete with mirror. The physical sunscreen consists of the natural ingredients of Titanium dioxide (3.5%) and Zinc Oxide (3%). Its low profile packaging makes it easy to stash in your purse or theme park swingpack without taking up more precious space that it needs. A small sponge comes with it but if you have oily skin I would recommend tossing it. It is embossed with the CoverFx logo with plastic protector and the powder is very silky and well-pigmented.

The shade I chose was B25 which was a very good match for my NW43 about to go to NW45 skin in the Florida heat. My main use for this pressed powder was to finish my look and keep my oily skin at bay while using NARS Pro-Prime primer and their new Tinted Moisturizer. After using the NARS primer and tinted moisturizer in, I used the EcoTools retractable kabuki brush to blend the CoverFx powder into my skin to take the dewy shine off from the tinted moisturizer and provide a matte finish.

Because of the dense pigmentation, it is very easy to build coverage to the intensity you desire without looking ‘cakey’. CoverFX does sell a sheer touch-up powder but as I have super-oily skin I decided the foundation was a better buy for me. A unique feature about this product is that it is printed with an expiration month and date. As I go through a lot of pressed powder during the year I’d use mine up well before the expiration date. What I like is the implication as to the freshness of the product and I like that.

Florida Performance

In the morning before heading out one of the Disney theme parks, I applied the NARS Pro-Prime primer, Make Up for Ever Full Cover concealer under eyes and on acne scars, then blending in NARS Tinted Moisturizer in Martinique, then buffed the CoverFx SPF10 foundation into my skin. The powder felt very light and I did not use much as I wanted a natural look and only needed to take the ‘dewy’ look off of my skin. My skin felt very comfortable despite the 90 degree heat during the day (and about 90 – 95% humidity). While I did sweat, my skin did not itch because of the powder nor was it irritated by the active ingredients in the sunscreen. Twice during the day I gently blotted the sweat off of my face and reapplied a light dusting of the CoverFX SPF10 powder and my complexion was refreshed quite nicely. In the evening after a shower, I again applied NARS primer first, then tinted moisturizer and concealer, then built up the color of the CoverFX SPF10 powder foundation on my skin for a more formal and flawless look. Although in the evenings I spent more time in air conditioned restaurants, my complexion still looked fresh, flawless and comfortable. I didn’t bother with touch-ups in the evening as the temperature was cooler (lot 70’s) and humidity lower at night during Easter in Florida.

Because of the lower SPF in this product, the strong Florida sun rays did penetrate to darken my skin, but I’m please to say it did so very evenly. The darker shade of this powder compensated for my skin’s browning in the Florida heat. Side note: I did bring my lighter shade of NARS tinted moisturizer (Martinique) with me because it was Spring in Florida and not summer. Even when I darkened to NW45, the color adjusted flawlessly.

Final Impression

I am so impressed with the packaging, natural sunscreen, formulation and performance of this product that I expect it will replace my MAC Careblend powder as my setting/retouching powder of choice. I’m also impressed with CoverFX because it has so many deep tones to accommodate the complexions of women of color. The line seems to be inclusive of all skin tones rather than catering to a core few and this is why it personally ranks up there with the likes of NARS and MAC for me. In fact, I like this product so much it is hereby FLORIDA APPROVED! CoverFX products are available exclusively at Sephora, Sephora.com and on CoverFX.com